Design for a Grounded Online Presence

1. Canva Service & Product Range

Focus: Providing a "Visual System" that clients can actually use daily.

Service / Product Price Range (AUD) Description

Individual Canva Components $25 – $55 Single assets: A specific "About Me" story slide, a unique price list graphic, or a set of custom icons.

"Grounded" Template Kits $80 – $180 Pre-made sets (10-15 slides) for Instagram/LinkedIn. Sold as passive digital products.

Template Customization $350 – $650 Client buys a template (yours or someone else's), and you refine it with their "Grounded" facts, colors, and fonts.

Bespoke Canva Brand System $850 – $1,200 Full custom set of 20+ templates specifically designed for the client's unique workflow + a 1-hour training call.

Framer Implementation Model

Focus: High-performance, low-friction websites. This model is perfect for those who want a professional site fast.

Option A: The Accelerated Path (Template Customization)

Client chooses/buys a Framer template. You do the "heavy lifting" of building it out.

Base Setup Fee: $1,200 – $1,800

Includes: Transferring content, connecting domain, basic SEO, and ensuring "Grounded" visual alignment.

Add-on for customization: +$200 – $500 per section if they want to change the template’s structure.

Option B: The Component Boutique (Selling Individual Sections)

Selling high-end, pre-designed sections that clients can copy-paste into their own Framer sites.

Simple Components (Buttons, Navbars): $30 – $60

Advanced Components (Animated Galleries, Hero Sections): $120 – $250

Full "Page" Templates (Landing pages): $350 – $600

. Framer & Canva Add-Ons (A La Carte)

These allow you to increase the "Average Order Value" (AOV) of every project.

Add-On OptionPrice Range (AUD)DetailsAdvanced Animations+$100 – $600Moving beyond basic fades: scroll-triggered motion, complex hover states, and "Ma"-inspired fluid transitions.AI Imagery Generation+$250 – $500You use tools (Midjourney/DALL-E) to prompt and curate 10-15 custom, cohesive images so they don't have to use generic stock.Extra Revision Rounds$150 per roundTwo rounds are included; anything beyond is charged to respect your time.Monthly Maintenance$150 – $250 /moIncludes minor text updates, monthly SEO check, and platform updates (Framer/Canva).Copywriting/Editing$450 – $800Refining their "Grounded Facts" into a beautiful narrative for the site.

Revised Service Tiers (The "Grounded" Path)

Tier 1: The Sovereign Component (DIY Support)

  • Price: $30 – $250

  • What it is: Client buys your templates or specific Framer components to build their own "Sovereign Territory."

Tier 2: The Grounded Translation (Template Customization)

  • Price: $1,500 – $2,200 (Total, including add-ons)

  • What it is: You take a template and "translate" it into the client's authentic voice.

  • Example Package: Template Setup (

    1,200)+AIImagery(1,200)+AIImagery(

    300) + Basic Animations ($300).


Tier 3: The Deep Foundation (Full Custom)

  • Price: $4,000 – $6,500+

  • What it is: Zero templates. We start from a blank canvas in Framer to build a unique, high-end ecosystem.

Design for a Grounded Online Presence

At Lull Creative, we believe your digital home should be more than just a placeholder—it should be a sincere reflection of your truth. We move beyond the noise of social media to build "Sovereign Territory" where your vision can breathe.

1. Digital Assets: The Blueprint

Perfect for self-starters who want to build their own foundation using intentional tools.

  • Grounded Canva Template Kits | $80 – $180 AUD

    • Cohesive social media or brand systems designed for daily ease and visual harmony.

  • Bespoke Framer Components | $30 – $250 AUD

    • High-end, pre-animated sections (Hero headers, Galleries, Navbars) to copy-paste into your own Framer site.

  • The Discovery Workbook | $55 AUD

    • A strategic guide to uncovering your brand voice, "Ma" (intentional space), and core values.

2. Accelerated Path: The Grounded Translation

For those who have chosen a template but need a professional to translate their "Facts" into a beautiful, functional reality.

  • Canva Brand Implementation | $450 – $700 AUD

    • We take your chosen template and refine it with your specific brand colors, fonts, and curated content.

  • Framer Website Setup | $1,200 – $1,800 AUD

    • Professional setup of a Framer template. We handle the technical "heavy lifting," domain connection, and visual alignment.

    • Includes: Mobile optimization and basic SEO.

3. Premium Path: The Deep Foundation

A fully collaborative, bespoke journey to build a unique digital ecosystem from scratch.

  • Bespoke Visual Identity | From $1,500 AUD

    • Custom logo, typography system, color story, and brand usage guidelines.

  • Custom Framer Website | From $3,500 AUD

    • A zero-template, high-performance website built specifically for your narrative.

  • The Holistic Ecosystem | Contact for Quote

    • Full branding + Custom multi-page website + AI-curated imagery + Advanced SEO.

4. The Boutique: Specialized Add-ons

Enhance your presence with high-touch customization options.

  • Advanced Motion & Animation | +$300 – $600 AUD

    • Fluid, scroll-triggered animations in Framer that create a sense of life and rhythm.

  • AI Imagery Curation & Generation | +$250 AUD

    • Custom-prompted, cohesive AI images to replace generic stock photography.

  • Sustainable Maintenance | $150 AUD / month

    • Peace of mind with monthly SEO checks, platform updates, and minor content tweaks.

  • Extra Revision Round | $150 AUD

    • Additional design refinement beyond the included project scope.

The Next Step: The Diagnostic

We don't believe in the "hard sell." We start with a Diagnostic Conversation—a no-pressure moment to look at your business context together and see if our values align.

[ Book a Diagnostic Conversation ]

Advice for presenting this to clients:

  1. Transparency: Use the "From" prices to give yourself room to quote higher if the project is complex.

  2. Focus on "Ma": In your pitch, explain that your prices aren't just for "designing pages," but for creating space that allows their customers to trust them.

  3. The "Sovereign Territory" Hook: Use this phrase when talking about websites. It reminds clients that social media is "rented space" and a website is something they own.

A moment to look at your business context together.

Thank you for your interest in Lull Creative. Before we talk about pixels and layouts, we need to understand the "Grounded Facts" of your business. This questionnaire helps us find the "thread" that connects your vision to your audience.

1. The Foundation (The Basics)

What is the name of your business or project?

In one or two sentences, what do you do and who do you do it for?

Where can I find you currently? (Please share your Instagram, current website, or LinkedIn).

2. The Context (The "Why")

What is the "Dissonance"? When you look at your current online presence (or lack thereof), what feels "off" or insincere?

Why a Website, Why Now? Social media is "rented space." What makes you ready to build your own "Sovereign Territory"?

What are three words that describe the "feeling" you want your audience to have when they land on your page? (e.g., Calm, Professional, Vibrant, Rooted, Minimalist).

3. Finding the Right Path (Project Scope)

Which of these entry points feels most aligned with your current stage?



The Blueprint: I want to build my own foundation and need high-quality templates/workbooks to guide me.



The Tune-Up: I have a site or a template, but it needs a professional "translation" to align with my true voice.



The Foundation: I am ready for a deep, collaborative journey to build a bespoke, long-term digital home from scratch.

4. The Craft (Technical & Creative Needs)

Templates: If choosing the Accelerated Path, do you already have a Framer or Canva template in mind, or do you need me to help you select one?

Content Inventory: Do you already have high-quality photos and written copy, or will you need support in these areas?

The Boutique (Add-ons): Are you interested in any of the following to enhance your site?



Advanced Motion/Animation (Adding rhythm and life to the page).



AI Imagery Generation (Custom-created visuals for your brand).



Monthly Maintenance (Ongoing technical and SEO support).



Copywriting Support (Refining your story into a clear narrative).

5. Logistics

What is your desired launch date?

What is your investment range for this project? (This helps me suggest the best combination of add-ons and services for your budget).

Is there anything else I should know about your "lived truth" or your business journey?

Maki’s "Cheat Sheet" for analyzing their answers:

If they mention "overwhelm" and "low budget": Direct them to The Blueprint (Templates).

If they mention "I tried to do it myself but I hate how it looks": This is a perfect Tune-Up (Customization) client.

If they use deep language like "legacy," "connection," or "authentic storytelling": They are likely a Foundation (Premium) client.

If they have no photos: This is your chance to upsell the AI Imagery Generation add-on.

If they seem nervous about tech: Emphasize that you build on Framer/Canva specifically to empower them to manage it themselves.